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‘Fashion you can buy, but style you possess. It's about self expression and, above all, attitude.’ That, according to 92-year-old style icon Iris Apfel, is the best way to be fashionable or ‘swag’. Three strong, sexy and independent women delivered the proof in the theatre show Swag. This evening was part of the Temporary Fashion Museum and put the consumer of fashion centre stage. 

Style icons Tonia and Anne Marie, designer/model/ballet dancer Josie and actor/stylist Eva, ranging in age from 24 tot 80, shared their tips, secrets and dreams about beauty, being young and getting older. This apparently superficial theme conceals a world of profound and moving stories that show how much our clothes say about who we are. 

'You can be gorgeous at thirty, charming at forty and irresistible the rest of your live.' – Coco Chanel

The show is playing until June 2016 in unusual venues including the Tassenmuseum in Amsterdam, Singer Laren and the Fashion Festival Arnhem.

Conceived and directed by: Saskia Huybrechtse
Written by: Tonia van den Berg, Saskia Huybrechtse, Anne Marie van Pareren, Eva Smid and Josie van Weringh
Assistant director/dramaturg: Natalya Golosfastova
Set, costumes, hair and make-up: Dafne de Winkel
Poster photograph by: Jouk Oosterhof

Parels voor de Zwijnen

‘Everyday life is too beautiful to ignore.’ This could be the motto for the theatre company Parels voor de Zwijnen (Pearls Before Swine). Their performances are always intuitive and are literally taken from everyday life. In recent years the company has developed a unique expertise in bringing together professional actors and amateurs. It is precisely this combination of authenticity and dynamism that speaks to a large and diverse audience. They began in small venues such as Frascati but now play in larger theatres and venues. The company is distinguished by its ability to present the extraordinary stories of ordinary people to the general public.


Directly after the show we screened (G)Old, Age Alchemy, a triptych of three short portraits by documentary maker Maaike Holvast on style and self-image and the transformation of looks and identity at an older age. Do you embrace the ageing process or do you give it your all to stop it? That is a question every woman faces sooner or later. In (G)Old, Age Alchemy we saw Willy (66) Anne-Marie (66) and Jovanna (62), three different women, three marked styles, three eventful lives and three ways to deal with an ageing body. (G)Old, Age Alchemy is Maaike Holvast’s latest project. Her work often deals with the question how our looks reflect our inner self. (G)Old, Age Alchemy will be screened prior to and after the show. 

This Thursday Night was part of the Temporary Fashion Museum.

20:00 – 22:00

Het Nieuwe Instituut
Museumpark 25
3015 CB Rotterdam

Thursday Night at Het Nieuwe Instituut
Luca Napoli

Thursday Night Live! is a weekly programme of lectures, screenings and discussions on architecture, design and digital culture. Developments and critical insights are discussed by thinkers, designers and makers from the Netherlands and abroad.