Why are YouTube video titles often half capitalised? Will your TikTok video become more popular if you use a ring light? While content creators on social media are not usually awarded the status of film directors, musicians or designers, they nevertheless make a huge contribution to our daily media consumption and to digital culture. In the Significant Content event series, popular creators from various social media platforms talk about the artistry behind their work. This evening: Stefan Li (@TheSushiDragon) and Somi Lynda (@driplist).
This new series examines how social media creators' content can make a difference within the framework of given platforms, revealing their medium-specific characteristics. Creators must deploy clever tactics to ensure their content works well within the medium they are using. By outlining the content and methods of such creators, the series helps to unravel how social media platforms work beneath the surface.
Stefan Li, @TheSushiDragon, is active on Twitch. His streams look like video performances in which he is constantly flipping between different cameras, applying video and sound effects at an incredibly high pace and all in real time using a custom suit full of buttons and toggles. In his own words he is “exploiting technology to inject realtime imaginative content.”
Somi Lynda, @driplist, moved from Nigeria to the Netherlands a couple of years ago. She bases her TikTok videos on surprising situations she has found herself in in her new country. Using the platform's formats and tools she highlights Dutch habits that natives might not even have noticed.
Het Nieuwe Instituut
3015 CB Rotterdam
Students, CJP, Friends and Members of Het Nieuwe Instituut€ 2,50