Why are YouTube video titles often half capitalised? Will your TikTok video become more popular if you use a ring light? And how does the content on your social media feed come into existence? While content creators on social media are not usually equated with film directors, musicians or designers, they nevertheless make an important contribution to our daily media consumption and to digital culture. In the Significant Content event series, popular creators from various social media platforms talk about the artistry behind their work.
This new series looks at how social media creators' content can make a difference within the framework of a given platform, revealing the medium-specific characteristics of that platform. These creators often deploy clever tactics that ensure their content works well within the medium they are using. By outlining the content and methods of such creators, the series helps to unravel how social media platforms work beneath the surface.
Significant Content was initiated by Sjef van Beers and Florian van Zandwijk. The two pilot evenings, of which this is the first, are made possible by the Creative Industries Fund NL. The two speakers for the evening will be announced later.