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Walt Disney once said that imagination was the model for reality – referring to the worlds he wanted to create. In his case, the result was a combination of the modernist desire for the creation of a total environment with the postmodernist application of a collage of familial architectural elements. Disney’s architecture is expressive. It animates and simultaneously feels safe, wondrous and familiar.

Architect and writer Anna Klingmann states in her book Brandscapes, Architecture in the Experience Economy: ​“The success of Disney’s project conveys people’s longing for a sense of security and the enrichment of architecture and cities with social experiences.”

Drawing on this quote, this evening attempts to understand the staging of place: storytelling with and through architecture itself. The core question becomes: For whom do we build, and who recognises themselves in our built environment? In this question, the plurality of forms of living is central: beliefs, gender, ethnic background. In what architectural environment do people feel at home? How can we imagine and build an expressive and pluralistic living environment? These questions in turn border on issues relating to style, taste, expression, authenticity, ornament, and colour, but also tactility. All of these relate to the current condition of architectural objects and urban planning.

19:30 – 21:00

Het Nieuwe Instituut
Museumpark 25
3015 CB Rotterdam

Or view the event online: Het Nieuwe Instituut Online.


Standard€ 7,50
Students, CJP, Friends and Members of Het Nieuwe Instituut€ 3,75

Thursday Night at Het Nieuwe Instituut
Luca Napoli

Thursday Night Live! is a weekly programme of lectures, screenings and discussions on architecture, design and digital culture. Developments and critical insights are discussed by thinkers, designers and makers from the Netherlands and abroad.