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A museum is a public institution that must be accessible to as many people as possible. This is the ambitious starting point of many cultural policies and policy plans. But is it possible to satisfy everyone? While one person is attracted by appealing events in museums, the other attaches great importance to the classical experience of the museum as a beacon of tranquility. A museum text in layman’s terms increases accessibility, but can also cause crooked toes.

19:00 – 21:00
also this evening

18:00-19:30 Thursday Bite. Please note: Het Nieuwe Café is in transition. The Thursday Bite will be served on a different place in Het Nieuwe Instituut. 

16:00-19:00 Cafe Roterodamum

20:00-21:30 Beyond the Cover: Housing

20:00-21:30 Reading Room: The Afterlife of Soil


Het Nieuwe Instituut
Museumpark 25
3015 CB Rotterdam


Free entrance, RSVP via ticket link 

Thanks to cultural sociologists and market researchers, we have a better picture of the different audience groups and their preferences. The public is catagorised with roaring descriptions such as cultural omnivores, modal culture avoiders, colourful stayers and culture-loving seniors. But how do you ensure that everyone recognises themselves in what’s on offer, that everyone feels welcome and has an optimal experience in your museum? This evening we will discuss the (im)possibility of being accessible to everyone in the programming, communication and appearance of a museum. We ask whether a museum should be an inclusive friend of everyone. Or is it better to stick to your own identity and not to go wherever the wind blows? Together with our guests we will reflect on these questions and look for smart ways to meet the diverse wishes of the public.


Thursday Night at Het Nieuwe Instituut
Luca Napoli

Thursday Night Live! is a weekly programme of lectures, screenings and discussions on architecture, design and digital culture. Developments and critical insights are discussed by thinkers, designers and makers from the Netherlands and abroad.